One of my favorite sites to follow is Mashable. From watching, reviewing and learning from what they say and articles they offer here is my thoughts for Studio 21 Design and Advertising to practice in 2012. Steve Jobs showed that to create value in the 21st century, you need to connect creativity with technology.
With all the focus on the amazing technolgy that enables our new era of advertising, it’s easy to forget that what’s in the ads matters too. You can roll out a remarkable marketing plan to find consumers, but how will you engage them?
As technology gives us an understanding of reader engagement and retention, it is understood that all content is not created equal, and despite the recent increase in content volume, emotional engagement is what drives results. More than ever, people will be in the driver’s seat in 2012. Therefore, keep consumers’ desires and objectives in the forefront of your marketing to attain your results. Branding will be our top priority to acheive this.
In 2011, we also saw consumers become more spending-conscious as opposed to simply price-conscious. So, now is the time to make the strongest possible case for your product’s value.
Finally, be aware of the content that engages your audience and create advertising that aligns with what they watch and read. Take advantage of technology that matches ad content to the context of the page and delivers hyper-relevant ads to your consumer who actually wants to see them. Studio 21 will strive to deliver the best advertising with a dynamic feel and useful information.
Studio 21 Design and Advertising delivers creative design specializing in how good people will feel about your product or service.
By understanding your clientele Studio 21 can create an emotion that will influence your target market and increase your profit.