February 19, 2010 12:44 PM in Marketing & Advertising
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Email marketing is highly cost-effective. No stamps! No paper! No envelopes. Plus email marketing can shave off as much as 6 weeks of your entire sales process and build customer loyalty, too.
If you're new at email marketing or just testing the waters, you can increase the effectiveness of your email campaign if you avoid doing these 6 things:
1) Writing misleading subject headers - Tell the truth. And be brief about it. If you can do this...
February 18, 2010 12:48 PM in Marketing & Advertising
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1. Put active verbs in your headline. Example: Sell like a genius. Proven sales strategies for shy entrepreneurs.
2. Enclose headlines in quotations.
3. State a major benefit in the first sentence. Repeat it twice more in the body.
4. Ask a provocative question then provide a provocative answer. Example: Did you know these three things reduce your...
February 3, 2010 9:03 AM in Marketing & Advertising
195 views
Need customers? Need sales? With a well-written press release, you can invite potential customers to your business and get them in the buying mood. Optimize your release for search and you substantially increase your ability to reach the most people in the least amount of time.
Sound good? It should because press releases are proven to be one of the most effective ways to promote your company products or services without any money exchanging hands for advertising.
Now for the...
October 17, 2009 8:44 AM in Marketing & Advertising
1 comments
| 613 views
SEO gets leads. No big secret there. But not everyone knows how they can search optimize a website or blog with just a few simple SEO techniques. Get 7 SEO tips here.
1) Stock your website or blog with quality content. If you're not comfortable writing copy yourself search the web for copyright-free articles. You can also get good content by adding feeds to your website. Or you can hire a copywriter to create unique and...
October 16, 2009 6:53 PM in Marketing & Advertising
1 comments
| 828 views
Does pitching clients and giving presentations make you kill-over queasy? Do you pass up business opportunities just because you want to avoid talking with strangers? Are you starving for interactions with other business professionals but can't muster up the courage to speak face-to-face.
Not all business owners are entrepreneurs fit the description of gregarious, fast-talking, sales-types. Besides, anyone can have a shy moment. I get them...
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