January 21, 2010 2:31 PM in Marketing & Advertising
1 comments
| 140 views
Oprah Winfrey announced in an interview once that she and her best friend Gayle King are just friends and not lovers, or a couple. Why on earth would anyone care about Oprah’s love life? I’ll tell you why, because Oprah is a brand. That’s right. Oprah is a billion dollar brand. And consumers want to know everything about their brand, even who they are sleeping with. So what did Oprah do? She did the...
January 21, 2010 2:22 PM in Marketing & Advertising
177 views
The most used 2 letter word is the word NO. What does the word no mean to you? Remember this next sentence and the statement that follows.
There is only one meaning for the word no. NO MEANS TRY HARDER!
Believe and practice the statement above and you will soon start hearing the most used 3 letter word. That word is, YES!
January 20, 2010 3:09 PM in Marketing & Advertising
120 views
I know you’re thinking how hard can it be to order promotional products? Let me tell you a big mess can be created when ordering is not done properly. Read on for the fine art of ordering promotional products that insures you get exactly what you are expecting to get.
First. Choose a promotional products company that you can trust. Find out how long they have been in business. Where do they order their products from? Are they independent or are they...
January 20, 2010 2:54 PM in Marketing & Advertising
154 views
When was the last time you took a look at your business plan? The average business owner only looks at their business plan during the start-up phase or when seeking financing.
Viewing and following your business plan on a regular basis ensures that you and your employees are in line with the goals you intended to achieve for your business. Your business plan is the company guide to growing your business.
I encourage you to go over your business plan often. Know where you're...
January 20, 2010 2:53 PM in Marketing & Advertising
144 views
My Dad, when he was alive, purchased a car every two years, that brand of car was Oldsmobile. My Ex-Husband will only buy one brand of laundry detergent, Tide. When I have any kind of ache or pain, I reach for the Advil.
These are examples of brand loyalty. These particular companies spend millions of marketing and advertising dollars to maintain their brand awareness. They are national brands, having been around for years, we all grew up with them. There are many other products...
January 20, 2010 2:36 PM in Marketing & Advertising
132 views
That’s right I said it, in case you didn’t read it the first time, let me say it again. It is a documented fact that the average business owner wastes precious time. The reason you are not on your way to making your first million dollars is because you waste too much time.
I hear you, your saying you don’t waste time. If you answer no to all of the ways to waste time listed below, then I agree with you, you don’t waste time. If however, you answer...
January 19, 2010 2:11 PM in Marketing & Advertising
106 views
It’s happened to us all, you know what I’m referring to. You sign on a new customer and they purchase your product or service one time. No matter how much you follow up the one-time customer does not make another purchase. Why is that? It’s hard to say why some customers become regular purchasers and other customers do not.
One thing can be said, customers make...
January 7, 2010 4:20 PM in Marketing & Advertising
1 comments
| 129 views
Marketing vs. Advertising. There is a big difference between these two avenues of getting consumers to notice your product or service. I’ve been receiving quite a bit of calls from business owners who happen to think marketng and advertising are one in the same. No folks they are not. Marketing and advertising are two different trains rolling down two different tracks heading for two different...
January 7, 2010 1:33 PM in Marketing & Advertising
121 views
You went to the networking event and met a potential customer, and they really seemed interested in purchasing your product or service. So you courted them with your marketing and sales skills. After some time passed the day came when they signed on the dotted line and actually became your customer. Congratulations, you now have a new customer. You worked hard to get this customer. Now what do you do after the deal is sealed? Immediately send them a thank you note. Infact the moment you...
January 7, 2010 1:24 PM in Marketing & Advertising
133 views
Have you ever been asked this question? Do you have a pen? You know what I'm referring to. You're in the grocery, bank, coffee house, bar, in a restaurant, etc., and someone asks you if you have a pen they can borrow. You reach in your purse or pocket and hand them your pen. In the back of your mind you are thinking will they remember to give it back when they have finished using it. If you don't keep your eyes on this person, they more than likely will forget to give your pen back. Another...
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