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Video Case Studies
The following case studies are selected from a recent Wall Street Journal article titled:
How to use video to expand your business in a YouTube world!
Case Study #1
Consider Valentina Trevino. The 29-year-old Chicago artist and filmmaker regularly posts videos on YouTube, showing how she created a painting and what it means to her -- and musing quirkily on a host of matters.
The unorthodox formula has brought her a total of 8.2 million views on YouTube -- and, just as important, a host of buyers. So far, she has sold every painting she has offered this way -- 49 at last count -- at prices ranging lately from $500 to $1,000 each.
Case Study #2
At first glance, "My Child's Pack" breaks all the rules of online video. It isn't funny or entertaining -- in fact, it's downright somber. But it has gotten nearly 25,000 hits on YouTube since early August because of its timely message.
The video begins with a startling statistic: "328 school shooting incidents with injury or death in North America since Columbine." Then comes the pitch: a bullet-resistant backpack from MJ Safety Solutions LLC, of Danvers, Mass.
Co-founder Joe Curran, a carpenter for a construction company, says the company has sold 1,000 backpacks, at $175 each, since the video was released. He says the company has also received hundreds of thank-you letters from concerned parents, and a local police officer has started buying the backpacks for his grandchildren.
Challenge posed: Finding the right partner + Cost
Most small businesses don't have the resources for an in-house video-production staff. So, finding a partner such as an advertising agency can help get a video campaign off the ground or spiff up a lackluster idea.
But there are a couple of caveats. This option may end up costing thousands of dollars -- a significant payout for most entrepreneurs, and a lot more than most companies spend on promotional videos.
The great news is that MiNeeds re-engineered the process of filming to make its cost extremely affordable for small businesses.