Design concepts, refinements, and rollout of the projects individual pieces all happen in this phase. We include all decision makers in these meetings to help focus the reviews and aid in more speedy decisions on final designs. At the end of this phase, with the clients approval, we will have chosen one design concept to develop. This may take a few rounds to finalize, but once signed and approved, we will begin to work on final art for either printing and/or programming.
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