Written by: dave13 | June 17, 2011 6:48 AM in
Marketing & Advertising
| 296 views
| Tags:marketing, web design, marketing ideas, free marketing, social media
This economy sucks for most of us. Sure, there are reports that the "recession" is "coming to and end", but while you’re waiting for hell to freeze over, here are some low cost and free ideas to keep your marketing afloat…
Update your website :Not only is this a good mental exercise, it helps your search engine interaction. Editing your site content is a good way of taking a fresh look at what your marketing message is and how you’re putting it across. Updating the content lets search engines know that your site is being updated, and to come back and re-index it.
Update your blog / Start a blog :If you don’t already have a blog, START ONE. They are free. You can link them back to your website, helping your search engine exposure. You do not have to be a best-selling writer. Everyone has an opinion about something in their industry, even if that opinion is the opposite of everyone elses. Share advice and express yourself. Take a few minutes once a week or every couple of weeks, and put the word out.
Email Signature :Is your email signature up-to-date? Is your website/blog and contact information in it? No? Then what are you waiting for?
Social Media : Do you have a Facebook page for your business? This is different from your personal FB page – it’s one that is for PROFESSIONAL purposes only. Seriously consider having one of these, even if all your do is post links to your site/blog in it. It’s a good SEO tool and a free marketing tool. Take a look at Twitter and other social media tools. They may not be for you, but taking a look won’t hurt….
Online Ads : Use free services such as Craiglsist to place free ads, with links to your website. Don’t put contact information in them, just links to your site/blog. In addition to search engine exposure, you can drive traffic to your website. Make the ads eye-catching and interesting. Just keep them honest. If you have products to sell, consider an eBay auction. You can set a reserve price, and put links back to your website, giving you instant access to a global audience.
Coming up with free / low cost marketing ideas can take a little imagination, but they are out there. Your investment won’t necessarily be financial, but you will need to invest something, even if that "something" is a bit of time.
I’d love to hear about any others. Until next time!
