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Written by: contact43 | July 2, 2011 11:33 PM in Videographers & Videography | 221 views | Tags: sarah fisher , video , promotion , videography , testimonials , marketing , small business , corporate , Documentary Video Production , Corporate Video Production , Music Video Production , Film Video Production , Event Videography , News Videographer , oakland , bay area , east bay , search engine optimization , videographer , blue lotus films
Video is high value energy that attracts a high value response!
Two-three minute customer testimonials are an extraordinarily powerful sales and marketing tool because they help people who’re considering buying from your company develop trust that you will deliver what you say you will.
Video is the next best thing to personal sales contact and in many ways it’s better: your customer watches your video and gets all the facts without feeling pressured. And they can watch and re-watch it at their leisure. TV was once the only video venue and was the domain of major corporations with gigantic budgets. In the last 15 years, cable TV and local access made TV time available to smaller companies. And more recently, the ease of CD and DVD duplication and mailing have made video sales tools viable for many more businesses. But the Internet has completely revolutionized video as a sales tool. Today, any company-- from the world’s largest multi-conglomerate to the smallest home business — can harness 100% of the selling power of video, more easily, more effectively, and far more affordably than was ever before possible.
When you tell your customers how wonderful you are, you can come off as insincere. But your customers can say nice things about you and be believed. Customer testimonials are a time- honored way to build credibility and reassure would-be customers that it’s okay to do business with you. There’s no better way than video to showcase your existing customers and their words of praise about you. For all intents and purposes, your customer is sitting face-to-face with your would- be customers, chatting and telling them all the wonderful ways they’ve benefited with your product or service.
One thing’s obvious to any marketer: video is far more engaging than print. Print advertising is two-dimensional; video engages the senses with sight and sound and can create emotional engagement easily. Emotional engagement leads easily to sales! Video is also immensely helpful for SEO (search engine optimization). Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are more effective than (30%) or as effective as (31%) ads delivered via television, according to a survey from BrightRoll. Read more here.
Video is affordable and getting more so every day. One reason is that video gains more sales than print. Another reason is rising printing and postage costs: duplicating and mailing your sales materials is costly. A video has a life online for years and you don't have to do anything except host the video on your website. Online video eliminates printing and mailing altogether! You can have your video on your website for as little as 25 cents a day in hosting fees!
An important point to remember is that amateur videos can harm your reputation. It is especially important if you are a small business to not have a student or friend shoot a video that makes your business look unprofessional. Imagine how much money you might spend on meeting with potential clients, direct mail, and travel expenses going to trade shows. By creating a testimonial video, you give potential clients a quick and easy way to know, like, and trust you.
If you would like to learn more and get started today, contact us at Blue Lotus Films. We'd be happy to help grow your business and discuss how we can meet your promotional needs.
