|Ratings||7, 100% positive|
One of the biggest concerns of the online consumer is knowing which companies to trust and which companies to steer clear of. It's often difficult to determine who is and is not reputable in the online world.
One way that you can help build consumer confidence is by including a well written About Page on your web site. Small businesses often make the mistake of not including an 'About Us' page on their web site because statistically speaking it's the least read page on your web site. However, more and more internet users are finding it difficult to establish a sense of who is and is not trustworthy in the online marketplace.
In your web site About Us page you should give clients as much information as possible without slamming them with a wall of text. Photos of your staff, your office space, your building's face, your company fleet of vehicles or other images can help break up large text blocks.
I. Include the company history. Tell people how long your company has been in business. If you are a new business online, speak about the years of experience that your staff has and other companoes that they have come from. Remember - your employees are working hard for your company and selected to come work for you instead of your competition - highlight them!
II. Include Your Company Address and Phone Number. It's amazing to me how many times people put a FAQ or a Contact Form and never bother to put a physical address or a phone number to reach them directly. This makes your audience think that you're avoiding them.
III. Differentiate Yourself From Your Competition. Tell your audience why they need to choose you. Your experience, price points, unique selling points and other reasons why you should be selected as the first choice in your niche.
The face of your business is important. If you are a member of the BBB, link to your accredidation page. If you are a member of the local Chamber of Commerce - add a badge logo to your site. The more credible your sources - the better off you'll be.