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Written by laurensmith | June 4, 2009 4:48 PM in Graphic Design
715 views
The advent of stock imagery, whether it be photography, illustration or video, has fundamentally changed the world of communications design. The use of stock imagery has become so popular that is has spawned a $2.3 billion industry and provides the convenience of millions of images just a mouse click away. But the convenience afforded by stock imagery comes with a price. The stock revolution has changed visual communications for both good and bad. Let’s take a moment to examine the...
Written by laurensmith | June 4, 2009 4:45 PM in Graphic Design
664 views
With the world population growing at an alarming rate and our natural resources per capita shrinking every year, there is an ever increasing concern for conservation and sustainability. Industry has taken notice and many companies are shouldering the responsibility of finding ways to be less polluting and more diligent in their efforts to diminish their environmental footprint. For those of us in the graphic arts related industries the responsibility is particularly heavy. The...
Written by laurensmith | June 4, 2009 4:24 PM in Graphic Design
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Today, companies pour millions of dollars every year into putting their messages before the public trying to be noticed in a communication-saturated world. But often these messages don’t resonate because it is not immediately clear who the company is or what it stands for. This may be because people are getting only half the message. The most effective messages are transmitted on two simultaneous channels. The first, and most obvious, contains explicit...
