Josh Tellez's Articles
Written by JGraphicDesign | September 18, 2009 12:06 PM in Graphic Design
When I or our team creates a magazine... We have standard sizes, 1/16, 1/8, 1/4, 1/2 and full page. That's it. Our pricing is NOT based on a per column inch rate like a newspaper because a 1/16 page ad usually takes about the same amount of time that a half page ad does, so, our prices are on a sliding scale where a 1/16th page cost is the most expensive. That way if the reps sell a TON of 1/16 (or the MOST common, a 1/4 page ad) we make nothing but gravy on the page. Once you do one magazine,...
Written by JGraphicDesign | September 18, 2009 12:01 PM in Graphic Design
Colors and their DefinitionsColor influences our lives and our culture. It communicates ideas, emotions and information. Using the right combination of colors in your design can send the right message to your audience or customers. It's all up to you. Here are a few examples of color usage to help you get started connecting with color.
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Written by JGraphicDesign | September 18, 2009 11:57 AM in Graphic Design
GLOSSARY# : 4/0:Printing term for four colors (full color – CMYK ink process) printing on front side only and no printing on the back.4/1:Printing term for four colors (full color – CMYK ink process) printing on front side only and Black only on the back.4/4:Printing term for four colors (full color – CMYK ink process) printing on both side of the product.80 lb Gloss Cover:Heavy paper stock that is used for covers.100 lb Gloss Cover:Heavy paper stock...
Written by JGraphicDesign | September 18, 2009 11:54 AM in Graphic Design
So you want a specific look on your website or Print media? Which font/typeface should you use? How will it appear to the end user? I try to answer some of those questions here.The definition of a typeface: The style or design of a font such as Helvetica. For example, the type family Helvetica contains the typefaces Helvetica, Helvetica Bold, Helvetica Italic and Helvetica Bold Italic. Whereas 10pt Helvetica Bold refers to a font.
The Typefaces: There are 3 typefaces to consider. (There are...