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Written by: victorymarketing | June 16, 2009 11:37 AM in Marketing & Advertising | 131 views | Tags: Affliliate Marketing , Guerrilla Marketing , Media Marketing , Network Marketing , PR Marketing , Strategic Marketing , Word of Mouth Marketing , Public Relations , Success
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Public Relations: Five Ways to Caffeinate… In a sleepy economy
The Dilemma’s:
- The “who are you”: Start up who?
- The lone ranger: No clients/no clients willing to talk
- The ?: You make what? How? Why? For who?
- The late bloomer: New product launch… in 2012
- The sleepy one: Old industry, old technology….
Classic PR approaches are SO boring… you must be innovative with pizzazz!
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Press release category |
Examples |
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Special events |
Create a holiday- a day in which is devoted to certain aspects of your business… promote promote promote |
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Awards/Recognitions |
Win a business award. This takes time joining organizations and apply apply apply for recognition in your field |
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Product/Service |
Host an informational and fun workshop on your industry… Entice your potential clients with goodies, free advice and prizes! |
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Promotions |
Create a contest with a twist. Example: Hold the “ugliest tee-shirt” award… it will bring buzz to your company while getting your prospects involved |
* Know who decides what is newsworthy and actually read their publications… Also, think about what would be exciting to read about yourself…Put yourself in that position!
You --------> Editor, Reporter, Producer, Blogger, Reader
* You think you have nothing… cause your industry is down and out, or well not so dramatic? Think again- BE CREATIVE… here’s my pep talk:
Always a story
Always an event
Always an audience
Always an outlet
Always an angle and interest
Idea 1: KNOW your environment and what is going on in your area or nationally…
- Capitalize on a trend
- What are the headline stories in your targeted publications?
- What is blogged about?
- Holiday trends
- Green trends
- “Cool/Hip” Trends in your marketplace
- Positive or negative? Don’t be afraid to go dark…
Idea 2: Story is snatched & stolen! Be all over it….
Idea 3: Content is the way of the land…
- Juicy feature articles are written with care
- Being images make the case for you
- Radio helps make your thoughts sing
- Polls, surveys and quizzes are fun
- Be accessible… make sure your content is easily:
- Remember, if you have it… they will USE it!
Idea 4: Hidden Treasures… so search, search, search & don’t give up!
- Human interest
- Quirky/Comical
- Controversial
- Unexpected
- Celebrity
- Interesting people
- Profiles on award winning co-workers, freelancers
Idea 5: Cause a stir. Create drama and controversy
- Take a hard, opinionated stance on an intriguing issue…
- Get smack dab in the middle of a debate- mix it up!
- Make sure your voice is heard!
- Bold statements are key!
- Plan a media event that sets you apart, press conferences rule!
By:
Lyndsay Schnell
Director, Marketing & Public Relations
Victory Marketing Group, Inc.
Bridgewater, NJ 08807
Ph: 908-722-6800 x: 11
Lyndsay@victorymarketinggroup.com
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