Landing Pages (Mini websites)
Another effective method in building your web presence is to create landing pages or mini websites. Landing pages will help in two ways; first, to focus on a specific product or service with a promotion or unique call to action; then secondly by targeting specific keywords or key phases. Search engines will give higher relevancy to web pages that are focused on specific keywords.
A great example with Google uses the key phrase “website design, new brunswick”. Out of 1,850,000 searches “Award-Winning Web Design…” is listed as the first listing in the organic search area. This is not paid advertising and is based on the search relevancy only. This is a landing page (mini website) with a separate domain (.com) from the main website (bluewatermarketinggroup.com).
Jeffrey Hartman http://www.bluewmg.com (732) 744-9119 101