Landing Pages Are A Good Way To Create Leads

Landing Pages (Mini websites)

Another effective method in building your web presence is to create landing pages or mini websites.  Landing pages will help in two ways; first, to focus on a specific product or service with a promotion or unique call to action; then secondly by targeting specific keywords or key phases.  Search engines will give higher relevancy to web pages that are focused on specific keywords. 

A great example with Google uses the key phrase “website design, new brunswick”.  Out of 1,850,000 searches “Award-Winning Web Design…” is listed as the first listing in the organic search area.  This is not paid advertising and is based on the search relevancy only. This is a landing page (mini website) with a separate domain (.com) from the main website (bluewatermarketinggroup.com). 

Jeffrey Hartman   http://www.bluewmg.com     (732) 744-9119 101

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Comments

By luisf, Wed Jul 29 2009, 4:34

Great information, something that I would have never thought of myself. I'll definitely have to give that a try. Thanks so much for the helpful hint! -Luis http://quintinphotography.com

By aaron2, Wed Aug 12 2009, 12:40

Great info. Well said...

By shawn4, Sat Oct 03 2009, 20:19

Good Info

By MarketingBuddha, Fri Oct 16 2009, 19:14

The specific purpose of a landing page is to get your website visitor to take the next step. Help maximize your landing page by adding a buy now button, some testimonial copy or product review content and an image of your product. It also helps to keep any other copy on your landing page brief--focus benefits and include keywords that resonate with your target audience.

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