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Written by: bluewatermarketing | August 25, 2009 4:58 AM in Marketing & Advertising | 453 views | Tags: Website Design , Keyword Advertising , Internet Marketing , SEO
Building Your Web Presence
It is important to build your web presence through both paid (advertising) and organic search. Good organic search* results are gained through delivering relevant content. Content is important since it also builds credibility and a voice on the web. Having an industry voice helps with referrals, profitability, and your closing ratio. Making yourself an expert by providing “How to?” or “New Technology” information for your industry will also help you achieve a higher ranking with search engines.
*Organic search results are listings in search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Move to Level 2 Search Engine Positioning (SEP)
Most of our clients start with Google pay-per-click or Level 1 search engine positioning (SEP) and that is a good place to start. You can determine what key phrases will work for you to drive new traffic to your website, and with the increased traffic to your website will enable you to fine-tune your website visitor conversion (requests, leads or online sales).
Level 2 search engine positioning (SEP) involves adding Meta tags and fine tuning the web page structure for your key phrases. Sometimes it is necessary to rewrite the content to improve the page ranking. Level 2 SEP works great for low to moderately completive search markets. Below is a description of the service and cost.
Level 2 (Google Managed PPC and Basic SEO)
All services that are provided for Level 1 plus the following:
Optimize web pages (up to 10) up to one time per year. This will ensure your pages have the best possibility of achieving a high ranking on the search engines for your keywords.
Submit web pages to 24-search engine, twelve times per year.
Quarterly Review - Review SEP report and discuss your strategy to better your Web presence and effectiveness.
Website Content – We will edit Meta tags, headers and existing website content (up to 10 pages) at no additional charge. Additional content that is written or edited will be billed at $Quote per hour.
Cost: $Quote Set-up, plus $Quote per month
Google Budget………………………………………………………………………………TBD
(Minimum recommended monthly budget depends on geographic area and the number of key phrases)
Jeffrey Hartman www.Bluewmg.com 732 744-9119 101
