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Written by bluewatermarketing | February 11, 2010 2:12 PM in Other
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| 575 views
The missing element in your business success?...Your Credo "Credo" DefinedA Latin word which means "a set of fundamental beliefs or a guiding principle. For a company, a credo is like a mission statement.Having a Credo for your organization is more important now than ever. When you’re a consultant, a one-man (woman) show, it is easy. Most adopt their own moral guidance, do right by people and do your best. If you don’t adopt this principle, you most likely are doomed to...
Written by bluewatermarketing | February 7, 2010 5:51 AM in Marketing & Advertising
2 comments
| 579 views
Increase Sales with Business Development A great way to drive business in good or bad economic times is working with business partners. Find a service or product provider that targets the same prospect base (market). Build each others business by working together. In website development we mostly use stock photography because of the value. However when custom photography is part of the scope of work, I refer that part of the project to one of my business partners. If one of my photographers...
Written by bluewatermarketing | January 28, 2010 4:12 AM in Web Designers & Computer Services
518 views
/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} [endif]Pick your partners carefully If you’re...
Written by bluewatermarketing | January 24, 2010 6:29 AM in Marketing & Advertising
1 comments
| 465 views
On the Web in 3 Days ...Finding New Customers. 10:27:31 There is a new website that offers high quality custom design and has your company on the web within three days. www.BlueWaterInteractiveMedia.com It was hard to believe that a web design firm could deliver high quality service, quickly, at a low cost. This one is a Winner! The BlueWaterInteractiveMedia.com website delivers high quality custom design delivered in three days for...
Written by bluewatermarketing | January 23, 2010 5:47 AM in Marketing & Advertising
4 comments
| 563 views
We have been in business for over ten years and have never had a complaint with the Better Business Bureau. This is not to say that we haven't had challenges with some customers. We work hard at improving our comunication with our clients. This policy has earned our firm an A+ Rating with BBB. One common thread that causes disputes is lack of understanding the client's needs. By defining the client's needs and understanding their expectations most projects will go...
Written by bluewatermarketing | January 23, 2010 5:46 AM in Web Designers & Computer Services
1 comments
| 456 views
Reputation Management Changing Opinion Ranking Business Reputation Public Relations Reputation Management and Changing Opinion Ranking Image, reputation, and opinion are three important aspects that can either drive your business to the top, or cause a business to fail. Part of marketing is making sure that reputation is managed responsibly so that negative comments, opinions, or even news articles can be counteracted so that they do not negatively impact on your business. We...
Written by bluewatermarketing | January 17, 2010 6:38 AM in Marketing & Advertising
1 comments
| 459 views
Keyword Advertising Search Engines Advertising Campaign Keyword Advertising (Search Engines) Keyword advertising is quickly revolutionizing the way your company can raise awareness through ads on search engines. While a regular search engine may place your website far down on the list of results, a keyword advertising campaign can be utilized to get your website shown on the first page of search results, driving traffic to your website and resulting in sales. This advertising...
Written by bluewatermarketing | January 17, 2010 6:38 AM in Web Designers & Computer Services
2 comments
| 492 views
A CMS website or Content Management System is used for the control and editing of content. Content includes electronic files, images and video based media, audio files, electronic documents and web text. The main concept behind a CMS website is to make these files available for editing easily and over the Internet with a login. A CMS website is used to organize and archive documents. Companies using a CMS website can share content with others easily, as most systems are server based and...
Written by bluewatermarketing | January 17, 2010 6:37 AM in Marketing & Advertising
2 comments
| 498 views
Win with Google Local Listings Most people want to do business with a local company and it’s important to establish a local presence with Google maps. One location is great, and multiple locations can be even better. With the advent of shared office space and post office boxes, you can register two or more addresses. Like anything else, there is an extreme to this strategy where actions become fraudulent and questionable and I am not recommending spamming Google maps with...
Written by bluewatermarketing | January 17, 2010 6:36 AM in Web Designers & Computer Services
1806 views
Search Engine Marketing Marketing Strategies Optimize Website Paid Advertisements Search Engine Marketing (SEM) Search Engine Marketing can be used to boost your visibility on search engines such as Google and increase the number of people visiting your website. Using this marketing strategy, your company can place paid advertisements to get your website traffic increased exponentially. This method will not only increase the volume of visitors to your website, but will also...
Written by bluewatermarketing | October 15, 2009 1:14 PM in Marketing & Advertising
668 views
Hiring an Independent PPC Consultant Saves You Time and Money. Pay-per-click (PPC) for local businesses is important for a successful marketing effort. Your customers and prospects are moving away from printed directories since it is easier to go online to find the products and service they need. Search engines are an important resource for bringing in leads and new customers. Most search engine companies offer starter programs and a consultant to help you. The problem...
Written by bluewatermarketing | October 15, 2009 3:20 AM in Marketing & Advertising
4 comments
| 459 views
Landing Pages (Mini websites) Another effective method in building your web presence is to create landing pages or mini websites. Landing pages will help in two ways; first, to focus on a specific product or service with a promotion or unique call to action; then secondly by targeting specific keywords or key phases. Search engines will give higher relevancy to web pages that are focused on specific keywords. A great example with Google uses the key phrase...
Written by bluewatermarketing | August 26, 2009 11:25 AM in Marketing & Advertising
474 views
Search Engine Optimization Website Optimization Increase Exposure Search Engine Optimization (SEO) Search Engine Optimization is a way of setting up coding in your website as well as editing content on your website to increase the visibility of your website in a search engine’s organic results. SEO helps your website become more successful and visible to as many prospective clients as possible by moving it on or as close to the first page of results as possible. We are...
Written by bluewatermarketing | August 25, 2009 4:58 AM in Marketing & Advertising
453 views
Building Your Web Presence It is important to build your web presence through both paid (advertising) and organic search. Good organic search* results are gained through delivering relevant content. Content is important since it also builds credibility and a voice on the web. Having an industry voice helps with referrals, profitability, and your closing ratio. Making yourself an expert by providing “How to?” or “New Technology” information for your...
Written by bluewatermarketing | August 25, 2009 4:55 AM in Web Designers & Computer Services
1 comments
| 484 views
Direct mail, print, and traditional media Although the Internet has taken the world by storm, there are still many cases in which it is best to reach consumers through traditional and tangible media. Once we have determined your goals, it may be beneficial to create printed media such as flyers, banners, brochures, and other forms of information graphics that will get the word out to many people. Our team can help create an eye-catching and professional quality product that can be sent...
Written by bluewatermarketing | August 9, 2009 4:44 AM in Web Designers & Computer Services
1 comments
| 464 views
Telemarketing (New and Follow-up) Telemarketing uses phone calls to reach out to clients and prospective clients in a very tale-telling and effective way. It is a valuable marketing tool because it allows for immediate feedback of your product or service. Telemarketing can be used in the traditional way of calling clients and speaking with them about your product or service, which can help create a point of sale, and also spread awareness of your company. Follow-up telemarketing can...
Written by bluewatermarketing | August 2, 2009 3:28 PM in Web Designers & Computer Services
1 comments
| 478 views
· E-mail Broadcasting· Customer List· E-mail Advertising E-mail (Broadcasting and Customer List)E-mail has become a popular and effective way of reaching clients and communicating with others. Using e-mail we can help your company send out a message to the people who may be interested in your products or services. Through an e-mail broadcasting strategy, we can advertize directly to the inbox of many prospective...
Written by bluewatermarketing | July 25, 2009 4:30 AM in Web Designers & Computer Services
453 views
Brand Building Public Awareness Brand Identity Brand Building and Public Awareness Brand building and public awareness are key elements to having a successful and growing business. We can help you grow your brand identity so that your company can have the impact it needs to not only gain new customers, but also retain all of the ones you already have by making your company easy to remember and widely known within your demographic. We can help get your name out on the streets so that...
Written by bluewatermarketing | July 18, 2009 3:47 AM in Marketing & Advertising
395 views
Internet Presence Brand Personality Company Voice Internet Presence (Your Voice) In any company it is necessary for customers to hear your personal voice so that they will feel compelled to choose your company over your competitors. Our goal with Internet presence is to make your website a main communicator to your customers, both new and old, by modifying the content to truly display the true essence of your company. Your ideas, philosophy, and brand personality is what sets your...
Written by bluewatermarketing | June 30, 2009 4:47 PM in Web Designers & Computer Services
427 views
Marketing Research Researching Field Targeting Demographic Market Research Marketing research is one of the most valuable tools a business can use. We can take information from your particular market relative to your specific business, and your competitors to push you ahead. We can use our resources to help appeal to a demographic that is most likely to be interested in your goods, ideas, or services. Researching your field is a key way to discover what you are doing right, and what...
Written by bluewatermarketing | June 30, 2009 4:20 PM in Web Designers & Computer Services
422 views
Marketing Plans Develop Strategies Marketing Campaign Plan Development Marketing plans are an essential component of developing an integrated marketing campaign that can help your business thrive. Nobody knows your business better than you, and that is why we work closely with our clients to develop strategies. Using information provided by you, we will assess your company to create beneficial and attainable goals, and develop ideas that will help you to reach them. We can help you...
Written by bluewatermarketing | June 22, 2009 6:16 PM in Marketing & Advertising
409 views
Overall Strategy: BlueWater Marketing Group offers three levels of service in order to customize our approach with clients who have different needs to achieve their goals. Some industries and niche type of businesses are easier to achieve first page visibility with organic listings and we can limit the need for paid advertising (Sponsored advertising or Pay-per-click advertising). Other businesses are very competitive and require more effort and a bigger budget for both paid advertising...
Written by bluewatermarketing | June 22, 2009 6:10 PM in Marketing & Advertising
421 views
New clients and customers are important to the growth and health of your business. Keyword marketing brings in qualified inquiries and leads because they are searching for your specific product or service. Someone that has a distinct need and is looking for your products has a greater chance of turning into a customer and increased sales for your company. Generally there is a faster sales cycle for this type of prospect. Bluewater Marketing Group
Written by bluewatermarketing | June 17, 2009 7:32 PM in Web Designers & Computer Services
399 views
Sales Process Sales Collateral Sales Cycle Closing Percentage Cross Selling Sales Process and Collateral Our professional team can also help with the sales process and sales collateral once the marketing strategy has been perfected. Marketing strategies will help you reach out to clients and prospective customers, but this will not necessarily lead to a complete and successful sales process. We can help your business achieve its highest quality in both marketing and sales so that...
Written by bluewatermarketing | June 17, 2009 7:27 PM in Web Designers & Computer Services
384 views
Website Web Analytics Conversion Tracking Landing Pages Website, Web Analytics, and Conversion Tracking Your website is a main way of gaining profits and attracting customers. For this reason, we offer concise and diligent monitoring of your website to ensure that it is working well and achieving the goals of your business. Web Analytics is a report we can compose which will statistically demonstrate how your website is performing so that it can be made clear what is working well...
Written by bluewatermarketing | June 17, 2009 7:22 PM in Marketing & Advertising
382 views
Human Resources Recruiting Manufacturer Representatives Manufacturer Representatives Increase Profits HR and Recruiting Manufacturer Representatives Human Resources and manufacturer representatives are an excellent way to grow your business, but they are not always readily available or easy to set up. Without experience, recruiting manufacturer representatives could be a daunting task. In some businesses, a manufacturer representative can greatly enhance the sales and profits of...
Written by bluewatermarketing | June 17, 2009 7:16 PM in Marketing & Advertising
414 views
Effectiveness Tracking Reporting Company Marketing Customized Tracking Customized Reporting Effectiveness Tracking and Reporting Effectiveness tracking and reporting can be beneficial to any business through its ability to provide valuable information about your company’s marketing campaign. We are able to take full advantage of this information to evaluate your organization’s marketing efforts and make sure that it reaches its full potential. We also provide reporting...
